Alkaline chemical processes (wicks and dyes) as well as acids (reducing brushes) promote repulsion between hair fibers, breaking important bonds, which causes loss of ideal elasticity, leaving hair elastic (in alkaline processess) or rigid (in acid processes). The result, in both cases, is hair breakage.
The S.N.A. (Nano Amino Acid System) technology, present in FIBER REGENERATION, acts inside the cortex, reaching the cuticular region, treating from the inside out and building a chain of ISOELECTRIC connections. This chain is formed by an association of amino acids and lipds, having affinity with the hair fiber, which has never been achieved before, making Fiber Regeneration the most technological hair regeneration product today.